Skip to main content

SM Prime explores potential partnership with Japanese firm for waste-to-fuel solutions




Leading real estate developer in Southeast Asia, SM Prime Holdings, Inc. (SM Prime) recently signed a memorandum of understanding with Japan’s GUUN Co. Ltd. to explore a potential partnership to implement waste management solutions by recycling waste paper and plastics as an alternative source of energy called ‘fluff fuel’.

Fluff Fuels are one type of RDF (Refuse Derived Fuel) which are produced from shredded and compressed plastics, papers, and fibers. These are used as fuels in cement manufacturing, paper mill companies, or power companies in Japan.

SM Prime Chairman of the Executive Committee Hans T. Sy is positive that a partnership with GUUN will contribute to the waste reduction goals of the country. “Today, Japan’s waste management and recycling technology is among the most advanced in the world,” he said. “There is no better partner for SM because we do not just talk about being big, we make sure we do it; we do not talk about being environment friendly but we do take bold steps to save the environment. I am looking forward to growing with GUUN as among leaders in solving environmental issues in the Philippines.”

GUUN Co., Ltd., founded in March 2001 and headquartered in Yokohama City, Japan, piloted the production of fluff fuel from plastic waste in Inayawan, Cebu in 2014 and recently inaugurated its P200-million, 2,400-square meter waste recycling plant in Tayud, Consolacion, Cebu. 

Since then, Japan’s Ministry of the Environment has adopted GUUN’s waste-to-fuel technology as a model for advanced low-carbon technology innovation for further deployment in developing countries.

“This will be a milestone partnership for us,” GUNN Chief Executive Officer Shinji Fujieda said after the signing ceremony. "I understand very much how important waste management is for SM and for the Philippines and we look forward to more projects we can do with the properties of SM Prime.”

SM Prime’s initiatives for waste management include waste reduction and effective waste collection and segregation. Over the years, it has implemented programs such as Trash to Cash, Plastic Waste Collection, and E-Waste Collection that have contributed to reducing the total solid waste generation across its real estate portfolio. 


Through its pioneering Trash to Cash recycling market, SM Prime has collected and recycled 1.4M kg of plastics, paper, metals, and others in 2022. “We have saved 16,766 trees from the 986,222 kg of paper recycled,” SM Prime disclosed in its 2022 Integrated Report to shareholders. 


Meanwhile, SM’s Plastic Waste Collection program, a partnership with the Plastic Credit Exchange that was launched in February 2021, has accumulated 42,541kg of plastic waste from 14 mall sites. Also present in all its 83 SM Supermalls is the E-Waste Collection program for the responsible disposal of WEEE (Waste from Electrical and Electronic Equipment). This drive has helped process close to 7,000 kilograms of e-waste.

Comments

Post a Comment

Popular posts from this blog

All within 15 minutes: Urban planning concept city to rise in Pasay

  For the modern urban dweller, 15 minutes is a lot of time.  A lot of productive things can be done – a high-intensity, interval training (HITT) workout or run a 1.5-kilometer route, clearing your emails, meditating, catching up on the news, or preparing a quick smoothie – all within 15 minutes.  But for the Metro Manila commuter, 15 minutes is barely enough to get from point A to point B. During rush hour, it is most likely that within this time, you still haven’t moved an inch.   Ever heard of the 15-minute city? It’s a modern urban planning concept that puts people and the planet first. The term was coined by Paris-based urbanist and Sorbonne University professor Carlos Moreno wherein he said that the ideal neighborhood or city is built in such a way where work, food, housing, education and cultural activities can be easily accessed within 15 minutes, whether by foot or by using a bike.  An artist’s render of a 15-minute city, where work, food, housing, educ...
Post a Comment
Read more

Farming futures

  Jayson and Juanito proudly showcase a selection of produce at the SM City Clark’s Weekend Market. While modern agricultural techniques boost yields for some, there remains a number of Filipino farmers who struggle to keep pace. These experienced hands find themselves falling behind in a market demanding higher production, clinging to familiar yet often inefficient methods passed down through generations. One farmer from Pampanga, Jayson Garcia, sought to disrupt this prevailing narrative in his family. He knew that he had to chart a new course forward for his farm and innovate to remain competitive within the rapidly evolving landscape of modern agriculture. “Noon, mahirap ang magtanim,” he recalled their life before joining SM Foundation’s Kabalikat sa Kabuhayan. “Para bang tsambahan, basta pag itinanim mo ‘yan, hintayin mo na lang mamunga. Mas mahirap pa lalo kapag nagkaroon ng kalamidad,” he added.  SM Foundation’s training program focused on high-value crop cultivation w...
Post a Comment
Read more

Sony releases the latest addition to the CineAlta digital cinema camera line, the “BURANO”

    Sony Philippines has officially launched the BURANO Camera in the Philippines, Sony’s latest addition to the CineAlta digital cinema camera lineup that introduces a new era in cinematography. Professional filmmakers, aspiring film students, and photography enthusiasts alike were given the opportunity to witness Sony’s vision to create an innovative, next-generation digital cinema camera that aims to redefine the cinema shooting experience. Launched in Green Sun Makati, BURANO was unveiled to participants from all over the film industry and academe. Present as well were internationally renowned cinematographer, director, and producer O Sing-Pui along with award-winning cinematographer and Sony Alpha professional JA Tadena, sharing their takes on high-quality cinematography that underlined Sony’s contribution to redefining the cinema shooting experience with the BURANO’s next-generation features. The launch was moderated by Sony Product Expert and commercial director Nigel L...
Post a Comment
Read more